This is the book that coined the phrase ‘Working On’ versus ‘Working In’ the businessand sets the scene for ‘professionalising’ a business.  Michael walks through the steps in the life of abusiness – from entrepreneurial infancy, through adolescent growing pains, to the matureentrepreneurial perspective, the guiding light of all businesses that succeed – and shows how to applythe lessons of franchising to any business, whether or not it is a franchise.